Michael C. Podlesny's Articles in Advertising

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Five Simple Advertising Techniques that as a Business Owner You Should Know This articles talks about 5 different ways you can use advertising to help spark an increase in your business, products or services, with am emphasis on using the basics to be more creative. Marketing Strategies from Experts Fuel Inspiration As a business owner you want to be able to utilize your advertising spedning wisely and get the most return out of your marketing. With these marketing examples, maybe you will be able to lift your business to the next level by sparking some interest. Advertising on a Shoe String Budget - We`ve All Been There One of the best ways to make sure your online ad is producing results is customizing it towards the consumer that is currently viewing the screen. Take the online social networking web site MySpace.com for example. In a recent article by Brad Stone in the New York Times he reports, that "MySpace has developed technology based on users` profiles that will allow them to personally tailor advertising efforts." Stone then goes on to say, "parent company Fox Interactive Media of News Corp. announced that the advertisements have an 80 percent greater chance of being clicked on than standard Internet advertisements. Rival Facebook has similar technologies under development."

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